Key points of Palmquist ch 17

This chapter was well organized and concise. The points that seemed key to me were web design structures and "elements."

The structures are put simply as: linear, hierarchical, and interlinked. Most websites do employ a mixture of these, as is stated, with the top pages interlinked and relevant pages linked hierarchically. Something the author left out of linear organization is that pages of linear organization almost always include a back to home or back to first page link.

The elements are links, informational flags, pop-up windows, and digital illustrations. The author makes sure to note that too many digital illustrations can cause problems for a reader because of connection; however web browser is also a common problem for digital illustrations. The author also states that pop-up windows and informational flags can be created using Microsoft word, front page or Dreamweaver, when they can also be done strictly with html. That seems biased to me. I am a fan of pop-up windows, I hate when the page I'm on becomes occupied with a different page, especially when the different page is from a different site.

The author offers some good tips at the end, like consistency in design and the fact that many readers won't bother to scroll down the page.